WORKING WITH A PURPOSE

Core Values

We make affordable, high quality UPF 50+ Sunwear for the entire family while always keeping a focus on increasing awareness about the importance of sun protection through education. We are on a mission to get families covered so they can LIVE and HAVE FUN outdoors!

Our Core Values

Wow Experience
  • Make It Memorable
  • Over Deliver
  • Strive for Five!

Attitude Is Everything
  • Give Your Best Self
  • Assume the Best in Others
  • Choose Your Mood, Dude!

Figure It Out
  • Take Initiative
  • Be Resourceful
  • Stretch Yourself

Character Counts
  • Work With Integrity
  • Do the Right Thing
  • Be Flexible

Team Spirit
  • Stronger Together
  • Back Each Other Up
  • Communicate With Care

Make It Fun!
  • Celebrate Our Wins
  • Laughter Is Encouraged
  • Remember To Swing!