Core Values

We make affordable, high quality UPF 50+ Sunwear for the entire family while always keeping a focus on increasing awareness about the importance of sun protection through education. We are on a mission to get families covered so they can LIVE and HAVE FUN outdoors!

Our Core Values

Attitude Is Everything 

- Give Your Best Self

- Assume the Best in Others

- Choose Your Mood, Dude!

Wow Experience

- Make It Memorable
- Over Deliver 
- Strive for Five!

Figure It Out

- Take Initiative

- Be Resourceful

- Stretch Yourself

Character Counts 

- Work With Integrity 

- Do the Right Thing

- Be Flexible

Team Spirit

- Stronger Together

- Back Each Other Up

- Communicate With Care 

Make It Fun!

- Celebrate Our Wins

- Laughter Is Encouraged

- Remember To Swing!