Core Values

We make affordable, high quality UPF 50+ Sunwear for the entire family while always keeping a focus on increasing awareness about the importance of sun protection through education. We are on a mission to get families covered so they can LIVE and HAVE FUN outdoors!

Our Core Values

Attitude Is Everything 

- Give your best self.

- Assume the best in others.

- Choose your mood, dude!

Wow Experience

- Make it memorable.
- Over deliver. 
- Strive for five!

Figure It Out

- Take initiative. 

- Be resourceful. 

- Stretch yourself.

Character Counts 

- Work with integrity. 

- Do the right thing.

- Be flexible. 

Team Spirit

- Stronger together. 

- Back each other up. 

- Communicate with care. 

Make It Fun!

- Celebrate out wins.

- Laughter is encouraged. 

- Remember to swing!