Save A Baby's Skin

“What’s a Sunburn?”

Each May, in honor of Skin Cancer Awareness Month, UV Skinz includes a free UPF 50+ Baby Sun Shirt (size 12/24 months) with every order. It’s our way of helping the youngest among us grow up sun safe—so they’ll never have to know the pain of a sunburn.

Each shirt features a simple but powerful phrase: “What’s a Sunburn?”—a playful reminder of our mission to raise a generation of kids who never have to experience one.

New This Year: Keep It or Give It

We know not everyone has a baby in their life—and that’s okay. This year, we’re giving you the option to keep your complimentary baby sun shirt, or donate it to a baby in need instead.

Thanks to our new partnership with IMPACT Melanoma, a national nonprofit committed to melanoma prevention and education, your donated shirt will be distributed to families through hospitals, clinics, and community programs that need it most.

Whether you're protecting a little one you know, or helping a baby you may never meet, you're making a difference in the fight against skin cancer.

Why It Matters

Just one blistering sunburn during childhood doubles the risk of developing melanoma later in life. By protecting little ones early, we’re not just preventing sunburn—we’re laying the foundation for a lifetime of healthy habits.

This is our 17th annual My First Skinz campaign, and over the years, we’ve distributed thousands of sun shirts to families, hospitals, and pediatrician offices across the country. It’s all part of our mission to eliminate preventable skin cancer by empowering families with the tools and education they need to stay safe under the sun.

Join the Movement

Whether you keep the shirt for a child in your life or pay it forward to another family, you’re helping us build a future where “What’s a sunburn?” isn’t just a phrase on a shirt—it’s a reality for the next generation.

Let’s protect their skin—and their future—together.

Share With Us

We would love to hear where these Baby Sun Shirts end up. Feel free to leave us any comments or pictures on our Facebook Page or upload your pictures to Instagram and tag with #saveababyskin. Who knows, maybe your picture could end up in our next catalog!